The Ultimate Startup Checklist - The easiest way to validate, build & launch your product | Product Hunt

The Ultimate Startup Checklist

Everything Needed To Build a Startup. Bookmark It For The Future
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Competition
Validation
If you're doing something worthwhile you WILL gain competition. Competition is a fantastic validation system
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Experimentation canvas
Validation
Check out this great resource => https://www.designabetterbusiness.tools/tools/experiment-canvas
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Have customers committed in time or money during the validation of the problem?
Validation
Are customers willing to pay you in advance with their time or money when you said you'll solve the problem for them ? This is a big indicator, if they just give you compliments - run away from the idea, compliments don't matter - commitment matters
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
What do you know as a founder other competition doesn't about this ?
Validation
What is your unique insight as a founder, this unique insight will soon enough become your IP
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Is it possible to create a verticalized niche for the problem?
Validation
Collecting money is a problem for everyone running a small business. Can you niche it to just restaurants or freelancers etc
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Is the TAM of the problem large enough?
Validation
Total Addressable Market will define how big your market is so you know the business has strong legs and gives you options for creating a niche wide enough
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Are you passionate about the problem ?
Validation
The biggest threat to success is not failure but boredom. Do you really care about this problem, does it personally affect you ?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
What is the customers current solution i.e what are you replacing?
Validation
Understand what you're replacing. Are you replacing 50 steps with 1, are you replacing someone expensive like a consultant. Understand fully what you're replacing (every product is brining convenience to a problem) so you can solve exactly for the customers current inadequacy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Where do customers currently go to search for solutions?
Validation
Knowing where users search for solutions will help you optimise your advertising spend
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When was the last time your customers faced this problem?
Validation
This is not to do with frequency, this question helps understand what series of events or under what environment does your customer face this problem. This helps build the persona and work out at which exact moment during a customers day do they face this problem. Helps with marketing. "Are you not looking forward to writing meeting minutes again?"
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How much is this problem costing customers or your team?
Validation
This is not purely monetary, as a direct cost. For e.g loss of productivity due to meetings with no meeting agendas or from a poor way of managing people or okrs. This will effect company revenue so RemoteWorkly talks about that often
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How much do customers currently pay to solve this problem?
Validation
Knowing the current expense will let you work out the value of your product and how much you're meant to charge. For e.g with meeting agendas currently customers are using tools, email, notes apps, so we know the cost of those apps
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Have customers tried to actively find a solution to this?
Validation
Are customers problem aware and solution aware ? Are they aware of products solving for the problem ? This will help you understand where your customers are looking for solutions and if they are searching in the first place. You can market accordingly
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How often do customers face this problem?
Validation
Understanding how often customers face the problem will nail down what metric you're meant to chase, DAU/MAU. Also helps with marketing collateral, in addition the frequency of the problem will help determine how likely this will work. More frequent the better
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Register business
Legal
Use cheap services, apps or use your own skillset to register your business
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Trademark for business name
Legal
Trust me you want to make sure you own the trademark for the domain name and business name. People can get very salty when someone succeeds
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Terms and Conditions
Legal
What are the general terms of your product use, make sure you nail everything down. This will prevent a world of pain down the road
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Privacy policy
Legal
Have a lawyer write down your privacy policy that covers your data handling. Or use a tool like Iubenda
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
GDPR compliance
Legal
Ensure you follow all the GDPR and data compliance policies listed under GDPR regulations. Mainly around customer anonimity and the option to allow the customer to delete their data
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Use "you" in messaging
Website Copy
WIIFM - Whats In It For Me (customer) - always use messaging around you, whenever you find yourself saying "we, I, us" a lot, try to fix it. Talk TO the customer not AT
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Welcome and demo video
Website Copy
If you're comfortable, share a demo about how your product works. A video will really help people understand what you're exactly about and they'll get to see the app in use vs just conceptual words.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Footer with definitions and deep links
Website Copy
Share all the specifics of your business and popular pages in the footer. Socials, About page, Ts and Cs
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Strong CTA multiple times
Website Copy
Make sure you ask your customer to try your app out multiple times across the page
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cancellation / Refund guarantee
Website Copy
Offer a very friendly cancellation and refund policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
FAQ to address objections
Website Copy
The FAQ page is the sales objection page. During the validation period, find out every reason why someone would not use this app, and the questions they asked you. These are objections, resolve those
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Social proof
Website Copy
Street performers put the first $10 seed fund so other people see and donate. People take actions based on trust, no one wants to be the first. Build social proof and make sure the social proof explains how the app made their life better
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Use hemmingway.app to minimise words
Website Copy
A great little tool to make sure your sentence structures are simple
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Outcome focused messaging attacking emotion (value proposition)
Website Copy
"Share meeting notes to slack in 1 click" vs "Don't waste time copy pasting notes"
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Alternatives, Why you're better, Who it's suited for
Website Copy
Address who and what you're replacing e.g "Replace your Google Docs, Notes, Emails, Reminder tools with one app"
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Quality, Benefit and Value proposition
Website Copy
What quality about your product are you proud of. e.g "ease of use" What is the benefit e.g "no learning curve" Value proposition e.g "Design like a pro without going to design college" Ref: Julian.com
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Header and Sub header
Website Copy
The goal of the header is to quickly tell me what your app does (its hard I know), your subheader needs to tell the user why they should care. e.g Header: RemoteWorkly cuts meeting times in half Subheader: So you can focus on getting work done without spending late hours
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Product page
Website Copy
Use this page to share values of your product in depth
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Persona Page
Website Copy
If you're product targets multiple personas, ensure you have persona specific pages - this helps boost conversion. This also gives you a chance to real nail down specific pains a user faces
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Home page
Website Copy
Build out your homepage with your main value proposition, outcome based features and share the story about the product and how it will make your users life better and make them achieve what they want
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Customer engagement and feedback
Post Launch
Talk and then listen listen listen. Learn from your early customers on whats working and whats not. What they would like and what they hate. These are your early champions treat them like kings and queens
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Goal flows using amplitude
Analytics
Set up goal tracking in amplitude to work out how many users are performing a desired task. e.g I want a user to click on the "Create now" button on the "Activities page", So I will set a goal tracking from sign in to landing on activities to create now and measure where is the optimal place to put the button for higher conversions
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Ad creatives
Facebook Paid Advertising
Build ad creatives such as images or videos. An ad should not look like an ad. Show immediate value to the user, and if you're doing video ads, show people using your product and direct result they get from it.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Create clickbaity and topical content to product and cold email journos and popular bloggers
Launch Marketing
Reach out to popular bloggers with a content spin that will help them get clicks to their site. Write down most of the blog, the clickbaity title, the spin and share the images when you cold outreach - make their job easy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Meta tags, Titles and Page Structure (h1, h2, h3 tags)
SEO
Google likes websites that are well structured with defined H1, H2 and p tags as well as usage of table of contents as well as images with references
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email blast to education email list
Launch Marketing
You've hopefully got a newsletter audience who trust your word from your weekly education. Send out a blast email to them (not isolated email) - your usual weekly letter but also mention you've launched a product. They just got free education from you, they will feel guilt to owing you something
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Blog and content engine
Post Launch
Build your content and blog engine very strategically. Utilize pre-build distribution channels like YouTube, TikTok, LinkedIn, Instagram to capture an existing audience. Connect with your customers through content with your social presence. Building content is a very important part of a founders job. Get very good at distributing your content across the internet. Understand that different platforms will absorb content differently. YouTube likes 18 minute videos, LinkedIn likes <60s videos
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Hotjar / Drift integration to observe how customers are using application and communicate with users
MVP
No point building an app without seeing where customers are experiencing pain. Make it extremely easy for customers to get in touch with you. Build a relationship with them
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sales cycle is shortening
Product Market Fit
Its getting easier to sell your product. More people are hearing about your solution and people are willing to pay faster
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Source of traffic
Referral
Set up a dropdown asking people where they heard of you, this is important. Its immediate data on which marketing channels are working great so you can look at budgeting that better
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Trigger based notifications (not using app, incomplete)
Retention
Send out event based triggers driven on user behaviour. Ask users to complete a task (Udemy sends emails to complete courses) or ask users to comeback or ask why they haven't used the app in a while
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Broken link fix
SEO
Use the hundred 3rd party tools out there to help you identify and fix any broken links across your site
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Robots.txt file
SEO
A robots. txt file tells search engine crawlers which pages or files the crawler can or can't request from your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When was the last time your customers faced this problem?
Validation
This is not to do with frequency, this question helps understand what series of events or under what environment does your customer face this problem. This helps build the persona and work out at which exact moment during a customers day do they face this problem. Helps with marketing. "Are you not looking forward to writing meeting minutes again?"
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Welcome and demo video
Website Copy
If you're comfortable, share a demo about how your product works. A video will really help people understand what you're exactly about and they'll get to see the app in use vs just conceptual words.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Pre Raise Outreach
Raising Seed Round
- Shortlist, starting a raise, putting it in your radar - This is where we’re at with company and traction - Will reach out soon Make sure you CRM all of this
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Beta users share ratings on Capterra and G5
Launch Marketing
Post your product on these sites and get customers to give reviews. They're very high ranked and people go to them to validate their trust in you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Increase product investment (if someone invests, they'll stick)
Retention
Users tend to stick to products they've invested time into. Build your product up so users have built an investment into your app, this can be via social status (following on linkedin) or through assets and configurations they've created via your app. That investment will prevent people from churning and have them comeback to your app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Set up Facebook pixel on website
Facebook Paid Advertising
A pixel is a piece of code that follows users interactions when they've visited your site and lets you retarget ads to them to get them back to your website
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Scraped emails of target customers
Cold Outreach
Use tools like wiza.co or phantombuster to scrape user emails from linkedin and reach out to them
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Outcome focused messaging attacking emotion (value proposition)
Website Copy
"Share meeting notes to slack in 1 click" vs "Don't waste time copy pasting notes"
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Product trigger habit loops (Hooked, Nir Iyal)
Retention
If possible look into creating habit forming loops from a variety of patterns that trigger dopamine surges. Variable rewards for e.g or gamifications
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Priming user to wow factor
Onboarding
Subtly influencing how the user will respond by activating associations before a user performs another task. Checkout growth.design/psychology. If you're building a travel app, show sunny photos of beaches as the user onboards
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Small ad campaign for FB ads and Google ads
Launch Marketing
Run a small campaign across social media networks to get some warm traffic to your launch
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Deploy on PaaS platform and CDN network
Technical Overview
Instead of launching on AWS, use something as simple as heroku and netlify to build and deploy your application in seconds
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Don't babble
Raising Seed Round
Short answers build trust. Know your stuff
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Drift auto-message and AI bot for different questions
Communication and Customer Support
Learn to add some common FAQ questions answered in your chat bot so you don't need to address the same questions again and again
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Product feedback board
Communication and Customer Support
Use a product like frill, canny or getbeamer to collect important feature and roadmap feedback from your customers. It's an excellent way to communicate with your customer base
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Optimisation and improvement (LLA optimisation - segmentation)
Facebook Paid Advertising
Don't get a lazy eye, keep improving your adsets and ads based on your ad performance every 2-3 days
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
FAQ to address objections
Website Copy
The FAQ page is the sales objection page. During the validation period, find out every reason why someone would not use this app, and the questions they asked you. These are objections, resolve those
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
CLTV
Facebook Paid Advertising
What is the customer life time value for your product. This number helps you navigate your Customer acquisition cost beyond just a one month subscription fee
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
OG tag
SEO
These are meta tags or snippets of code that control the way URLs are displayed when you share your website across the internet. They're part of the FB open graph protocol
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Are you passionate about the problem ?
Validation
The biggest threat to success is not failure but boredom. Do you really care about this problem, does it personally affect you ?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Figma / Balsamiq for wireframe creation and User flow
MVP
These are great free tools to create wireframes to verify UX directions for the product you're building. This will make it easier for you to explain what you're building to customers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
FB Retargeting ads based on user behaviours
Post Launch
You would have identified your "ideal" users and your non-ideal, collect emails of the best cohort, upload to FBs LLA system and let FB find similar customers for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email trigger sequence for dropped off onboarding
Onboarding
Trigger email for people dropped off half way through the onboarding experience to welcome them back to the app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Product page
Website Copy
Use this page to share values of your product in depth
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Basic app security
MVP
Ensure your app is secure, environment variables are locked, admin passwords are secure. Ensure there's no backdoors open to your AWS/Cloud service provider. Hash your customer passwords
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Word of mouth marketing referral
Non Paid Marketing
People trust recommendations from people they know, thats how humans operate. Build a great product that encourages people to share the value you've given them to others similar to your customers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How often do customers face this problem?
Validation
Understanding how often customers face the problem will nail down what metric you're meant to chase, DAU/MAU. Also helps with marketing collateral, in addition the frequency of the problem will help determine how likely this will work. More frequent the better
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Copywriting and value proposition definition
Cold Outreach
Be VERY clear about your offer, your discount and why they should care about what you've built for them
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
What do you know as a founder other competition doesn't about this ?
Validation
What is your unique insight as a founder, this unique insight will soon enough become your IP
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Viral loops waitlist integration for app spread
MVP
Use tools like viral loops or vyper to set up a viral referral waitlist system. This was popularised by robinhood
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Educational content
Non Paid Marketing
Said it 20 times by now, educational content will make it huge for you. You can always outeducate your competition. It builds trust, familiarity and authority. Also it builds guilt - which leads to conversion. People feel guilty for learning so much from you and will try your product to ease the guilt. Similar sentiment with trust applies
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Long tail keyword research for less competitive keywords (Ahrefs, Google Suggest)
SEO
Long tail keyword search helps you when you're trying to rank in a competitive space. Long-tail keywords are keywords that are much more specific – and ...well longer – than more commonly searched for keywords. They receive a lot less traffic per se, but they receive very targeted high converting traffic
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
40% of users will be very dissapointed if app did not exist
Product Market Fit
Sean Ellis's mathematical strategy, ask your customers how they would feel if your product didn't exist tomorrow, and if 40% of your user base say very dissapointed you can assume you've reached mathematical PMF
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Set up deployment pipelines
Technical Overview
Customers will need changes and you'll need to deploy them fast. Ensure you've got a strong CI/CD pipeline setup
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Persona definition
Customers
Who are you solving the problem for and why are you solving it for them. Most importantly how are you solving it from them. Explain why their current process is mundane and how you fix it
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Page speed
SEO
Google LOVES fast pages. Improve your page speed through delaying heavy asset load like images or videos. Make user of CDNs and static sites to ensure TTL (time to load) is fast
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
CPC - cost per click
Facebook Paid Advertising
- CPM | Cost per 1000 impressions (what you pay to Facebook) - CTR | Click-through rate. What’s the percentage of people clicking on your ad?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Best case and the worst case scenario
Raising Seed Round
For your own sanity prepare for a best-case and a worst-case scenario. Then you expect it all and disconnect emotionally (or at least try to).
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Review and respond to customer feedback
Post Launch
You need to be active on all the feedback websites. Personally respond to every good and bad comment, they need to know you're a human and they need to fall in love with your story
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cancellation / Refund guarantee
Website Copy
Offer a very friendly cancellation and refund policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Keyword research using UberSuggest for rankable keywords
SEO
Use Ahrefs, Ubersuggest, Moz or Semrush to find keywords to rank for. Get inspiration from what people are searching for, what your competition is ranking for as well as specific keyword combinations based on location
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Slack integration with Drift/Intercom
Communication and Customer Support
Make communicating with your customer easy. Integrate your Drift and Slack so whenever a customer messages you can respond to them directly from slack
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Educational Emails
Retention
Educate, always educate. Educate your customer on how they can get better at achieving their goals. Don't be too pushy, but share useful tips. Lemlist does a great job, I would subscribe just to learn about cold emailing even if I didn't use the app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Use "you" in messaging
Website Copy
WIIFM - Whats In It For Me (customer) - always use messaging around you, whenever you find yourself saying "we, I, us" a lot, try to fix it. Talk TO the customer not AT
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Delayed data capture onboarding
Onboarding
Improve conversion following the investment principle. Offer customer a balance between investments and rewards. If you want a user to convert give them delayed gratification, ask them for just enough info, then award them with something "Free account, a progress bar - congrats etc". Think of onboarding like a netflix show, each step needs to be a cliff hanger to the next step. Keep onboarding to less than 4 clicks as a usual rule. Carrd lets me build my entire website and only asks me to sign up once i'm ready to deploy. Resistance < Investment.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
GDPR compliance
Legal
Ensure you follow all the GDPR and data compliance policies listed under GDPR regulations. Mainly around customer anonimity and the option to allow the customer to delete their data
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Targeted FB groups, Pages and communities
Non Paid Marketing
Do NOT spam, build a reputation in all these groups you'll soon start promoting. Appreciate the temperment of people's reaction to self promoters. Instead of linking to your site, create images you can share educating people on content pieces and @yourcompany or watermark at the bottom. Follow a 9-1 rule with groups, contribute, interact and provide value nine times for every simple ask you have. This is a great way to quickly build trust and authority with a high targeted group of people. Here's two opensourced airtables with 160 places to post your product => https://airtable.com/shrmyNNiIAIpCkizv/tblFWgjx0wLg9Z24t & https://airtable.com/shrsG3GG7miGLCdtY/tblaDcz5n90uioSdn
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Incentive discount to share on social media
Referral
Reward positive behaviours, in this case positive is someone who shares content. When they do ask them to screen shot and send it across and give them a reward
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Budget setup
Facebook Paid Advertising
Set up a daily budget you're comfortable with. You will lose money in the initial days but it is the cost of buying data
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Easy A/B testing deployment and testing
Onboarding
Make sure you've built your code deployment in a way that makes it very easy to A/B test your onboarding process
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Customers prefer this to competitors even with price hike
Product Market Fit
When your value is no longer pegged to your product price you know you're doing something right
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Experimentation canvas
Validation
Check out this great resource => https://www.designabetterbusiness.tools/tools/experiment-canvas
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Company Structure On Fleek
Raising Seed Round
Ensure your company structure is set-up for a raise or at least understand what the cap table will look like and how you’ll get there. E.g with 100 shares on offer but you may want an even 3-way split.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Referral scheme with sign up discounts
Referral
Referral schemes are great to attract new customers. You need to create two way incentive both for people signing up as well as the distributors
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Where do customers currently go to search for solutions?
Validation
Knowing where users search for solutions will help you optimise your advertising spend
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Referral scheme for first 100 users for launch day
Launch Marketing
Drive scarcity in referrals, give the first 100 users on launch day a certain discount for sharing your app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sitemap
SEO
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Clear problem statement and product positioning
Onboarding
Be very deliberate about what problem you're solving for your customer and where your product positions itself (privacy, pace etc)
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cross link blogs within website (internal links)
SEO
Interlink between blogs by referencing content of one from the other. It will show Google that you've built an internal web and backed your own theories with further content within your domain
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Hotjar/Fullstory with Sentry integration
Analytics
Hotjar makes it feel like you're looking at the user actually use the app, without revealing sensitive data and Sentry helps with error logging. This setup will prevent you from asking the user for "steps to recreate bug"
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
CAC - Customer acquisition cost
Facebook Paid Advertising
- CPC | Cost per click - CR | The conversion rate of your website.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Paperform/Typeform access to application to gateway keep beta users
MVP
Don't let everyone access your app in the early days. Resistive onboarding is good, it means only people who really want your product have access to it. So your early group are high intent users. Also this gives you a chance to set up a call with the customer and demo the product, more importantly understand the pain points they're facing and looking to have solved
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unique positioning to address a targeted audience
MVP
Have user persona specific landing pages so you can really hone into the pain customers experience
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How much do customers currently pay to solve this problem?
Validation
Knowing the current expense will let you work out the value of your product and how much you're meant to charge. For e.g with meeting agendas currently customers are using tools, email, notes apps, so we know the cost of those apps
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Onboarding checklist/tutorial
Onboarding
Once the user is into the app, give them a checklist of tasks to complete that walks them through the minimum steps required to get to the "Wow" factor. This is important to improve paid conversion
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Persona Page
Website Copy
If you're product targets multiple personas, ensure you have persona specific pages - this helps boost conversion. This also gives you a chance to real nail down specific pains a user faces
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
80-20 Pareto rule
Post Launch
Focus on the 20% of actions that result in the 80% of results for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Server overload alert, auto-scale systems (EBS)
Launch Marketing
You'd want your server to overload, but you want to be prepared. Set up appropriate signalling triggers or auto-scale systems for your servers to adjust to new load
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Targeting Adsets
Facebook Paid Advertising
Use your defined customer personas to find respective targetings. Country or Interests. You can use FBs insight manager to get key insights into what people like, follow or do. Find people commenting on your competitions ads (FB ads library), then click into their account, click on the "more button" and then click on "interests" - you will now see the interests of your idea audience. You can also use the ads manager when creating a custom audience to find "related" targeting groups.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Have customers committed in time or money during the validation of the problem?
Validation
Are customers willing to pay you in advance with their time or money when you said you'll solve the problem for them ? This is a big indicator, if they just give you compliments - run away from the idea, compliments don't matter - commitment matters
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
User Testing
MVP
Make sure users test your application and you identify UX and messaging flaws. Do not interrupt the person or explain the app to them when they're using the app - you're not going to be there when every user signs up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Admin access for non-technical team to access
Technical Overview
If you have non-tech founders, ensure you have an admin panel set up for the team to access the data and analyse information. Metabase does this and is free to use
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Trademark for business name
Legal
Trust me you want to make sure you own the trademark for the domain name and business name. People can get very salty when someone succeeds
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Personalised onboarding
Retention
Create different onboarding flows specific to the persona of the customer onboarding
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How much is this problem costing customers or your team?
Validation
This is not purely monetary, as a direct cost. For e.g loss of productivity due to meetings with no meeting agendas or from a poor way of managing people or okrs. This will effect company revenue so RemoteWorkly talks about that often
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Prepare for founder quarrels
Raising Seed Round
Make sure the subscription agreement/raise docs have been double-checked by a lawyer. What will happen if things go sour ?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Demo video
Onboarding
Welcome and demo video when the user signs into the app for the first time go a long way
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Customers auto-recommend others
Product Market Fit
People share what makes them look good. If people are recommending your product without provocation it means they really appreciate your solution. Word of mouth is deadly
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No Code deployment using bubble, adalo, webflow or glide
MVP
Its 2020, use Drag and drop tools to build a basic no code tool to share with early customers. Try see if people will find value in this basic version, if they do - they you're onto something big as you can scale the features when you build it using code
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email integration for abandoned onboarding/checkouts - klaviyo
Communication and Customer Support
Klaviyo is popular for eComm,but there are other tools you can use that you give DB access to and then set up triggers based on events in your DB
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Quality, Benefit and Value proposition
Website Copy
What quality about your product are you proud of. e.g "ease of use" What is the benefit e.g "no learning curve" Value proposition e.g "Design like a pro without going to design college" Ref: Julian.com
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Footer with definitions and deep links
Website Copy
Share all the specifics of your business and popular pages in the footer. Socials, About page, Ts and Cs
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
LinkedIn outreach
Non Paid Marketing
Manual linkedin outreach to your ideal customers. You can share promotional and educational information on your linkedin about certain topics of your business. G from lemlist did a great job where he'd share cold emailing tips and people would love it, thats probably where they generated most of their traffic
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Never split the difference
Raising Seed Round
Negotiate on the equity split / valuation. Don’t just settle because you want to raise. Negotiate.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Calendly integration in drip sequence
Cold Outreach
Ensure you've got calendly integrated into any drip sequence or cold outreach, to minimise number of front and backs. Also set up auto-reminder for calendly to remind your potential customer about your call so they show up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Easy Launch Platforms with high ROI
Launch Marketing
Launching on directories like G2, Capterra, GetApp, Stackshare, Siftery, AlternativeTo, Betalist, Betapage helps with SEO and early user acquisition.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Zendesk for customer support
Communication and Customer Support
Track all your customer support tickets without losing sight of whats important
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Active Twitter/FB/Linkedin/TikTok sharing of product development and idea validation
MVP
Share your journey and product build across all your social platforms. In the early days, people buy the product for the problem you're solving AS WELL as the the reason the person behind the business is building it for
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Creation of community around problem. Set up of newsletter to educate and drive authority for pre-sales
MVP
Create hype around your product. Find and build an audience around your problem, this way you don't even need to do customer research, simply put out a question and your community will tell you what they want or not
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Hotjar / Drift integration to observe how customers are using application and communicate with users
MVP
No point building an app without seeing where customers are experiencing pain. Make it extremely easy for customers to get in touch with you. Build a relationship with them
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No Code deployment using bubble, adalo, webflow or glide
MVP
Its 2020, use Drag and drop tools to build a basic no code tool to share with early customers. Try see if people will find value in this basic version, if they do - they you're onto something big as you can scale the features when you build it using code
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Paperform/Typeform access to application to gateway keep beta users
MVP
Don't let everyone access your app in the early days. Resistive onboarding is good, it means only people who really want your product have access to it. So your early group are high intent users. Also this gives you a chance to set up a call with the customer and demo the product, more importantly understand the pain points they're facing and looking to have solved
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Viral loops waitlist integration for app spread
MVP
Use tools like viral loops or vyper to set up a viral referral waitlist system. This was popularised by robinhood
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Landing page for pre-orders or email collection
MVP
Commitment is the best form of validation. Set up pre-order pages to get customers to buy heavy discounted versions of your product
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unique positioning to address a targeted audience
MVP
Have user persona specific landing pages so you can really hone into the pain customers experience
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Launch earliest solution for problem in 3 weeks
MVP
Pace is everything in Startups. Measure what you can build in 3 weeks, use this time as a stretch to see which features you can give up. PS This can't be done for all apps
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Basic app security
MVP
Ensure your app is secure, environment variables are locked, admin passwords are secure. Ensure there's no backdoors open to your AWS/Cloud service provider. Hash your customer passwords
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Inbuilt growth engine
MVP
A MUST - make your product work for you. Build growth into the product so product and marketing are working together and not fighting. Network effects, Branded User Generated Content (TikTok), Visible products (eg. powered by), Make shareability extremely simple (e.g Tiktok has web version for people to view when shared via mobile app). More covered here if you're interested
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Figma / Balsamiq for wireframe creation and User flow
MVP
These are great free tools to create wireframes to verify UX directions for the product you're building. This will make it easier for you to explain what you're building to customers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Product messaging and core branding
MVP
Ensure you have consistent messaging, no typos and the branding of the product is at par with what you're solving e.g Flames and skulls won't work for kids clothes
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
ICE process to identify key features for problem
MVP
Sean Ellis' Impact, Confidence, Ease solution. Create a table and a score out of 10 for each feature across the features impact to your north star, how sure you are you'll achieve your north star with this feature and how easy is it to build this feature
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
User Testing
MVP
Make sure users test your application and you identify UX and messaging flaws. Do not interrupt the person or explain the app to them when they're using the app - you're not going to be there when every user signs up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Define north star metric for problem
MVP
What is the core metric of success. e.g Sign ups, someone creating a design in your app, someone adding their profile details ? What is the core success metric for the problem you're solving. RemoteWorkly's success metric is measured by the number of reduced impromptu meetings customers have as a result of using our app.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Top level tests
Technical Overview
You don't need to test everything, i.e unit tests, you can perform e2e tests to a certain safety factor
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Admin access for non-technical team to access
Technical Overview
If you have non-tech founders, ensure you have an admin panel set up for the team to access the data and analyse information. Metabase does this and is free to use
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email trigger system setup
Technical Overview
Ensure you've integrated reaction based email sequences. Onboarding emails, emails for forgotten password, or if a user has become inactive. This will be part of your activation and retention strategy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Set up log tracking to pick up errors
Technical Overview
Use Sentry or LogRocket to track bugs and errors so you can address them before your customers complain
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Deploy on PaaS platform and CDN network
Technical Overview
Instead of launching on AWS, use something as simple as heroku and netlify to build and deploy your application in seconds
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Set up deployment pipelines
Technical Overview
Customers will need changes and you'll need to deploy them fast. Ensure you've got a strong CI/CD pipeline setup
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Utilize low code engineering - templates
Technical Overview
Don't build things from scratch. Use firebase for OAuth, use Hasura for your entire CRUD system etc etc
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Design system for fast deployment
Technical Overview
Build a design system for consistency, pace and ease of development. This will save you days when you're building for pace
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Use technology of comfort
Technical Overview
Build for pace, use your favourite and comfortable tech stack.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Use version development via Bitbucket or Github
Technical Overview
Version control is the only way code should be developed in 2020. Helps you create different versions and timestamp "save" versions of your code
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Social proof at resistance points
Onboarding
After user testing, identify points of resistance. Before the user experiences this stage display social proof to validate their decision. Remember people buy with emotion and justify with logic. Make them convert with emotion, and as a result they will get value from your app which will help with logical jusification e.g Asking to integrate their bank details.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Minimal steps to achieve problem solution
Onboarding
Make the onboarding UX extremely easy, only collect what is needed to get the user to experience value immediately. Similar to "Easy onboarding above"
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email trigger sequence for dropped off onboarding
Onboarding
Trigger email for people dropped off half way through the onboarding experience to welcome them back to the app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Easy A/B testing deployment and testing
Onboarding
Make sure you've built your code deployment in a way that makes it very easy to A/B test your onboarding process
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Demo video
Onboarding
Welcome and demo video when the user signs into the app for the first time go a long way
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Onboarding checklist/tutorial
Onboarding
Once the user is into the app, give them a checklist of tasks to complete that walks them through the minimum steps required to get to the "Wow" factor. This is important to improve paid conversion
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Creating wow factor
Onboarding
Your user needs to reach the wow factor ASAP. Work towards helping your user achieve that to improve retention. e.g if you're an email SaaS app, make it super easy to send the first email. If you're a no code website builder, make it very easy for them to launch their website
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Priming user to wow factor
Onboarding
Subtly influencing how the user will respond by activating associations before a user performs another task. Checkout growth.design/psychology. If you're building a travel app, show sunny photos of beaches as the user onboards
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Delayed data capture onboarding
Onboarding
Improve conversion following the investment principle. Offer customer a balance between investments and rewards. If you want a user to convert give them delayed gratification, ask them for just enough info, then award them with something "Free account, a progress bar - congrats etc". Think of onboarding like a netflix show, each step needs to be a cliff hanger to the next step. Keep onboarding to less than 4 clicks as a usual rule. Carrd lets me build my entire website and only asks me to sign up once i'm ready to deploy. Resistance < Investment.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Clear problem statement and product positioning
Onboarding
Be very deliberate about what problem you're solving for your customer and where your product positions itself (privacy, pace etc)
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Hotjar/Fullstory with Sentry integration
Analytics
Hotjar makes it feel like you're looking at the user actually use the app, without revealing sensitive data and Sentry helps with error logging. This setup will prevent you from asking the user for "steps to recreate bug"
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Persona definition
Analytics
Segment your customers based on activity, identify bad users to good ones. Use this to then set up different email, activation or user feedback sessions
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
GA and FB for tracking and retargeting
Analytics
The FB pixel will help with retargeting users based on their interaction with your app to re-engage with them or find people similar to your best users
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Goal flows using amplitude
Analytics
Set up goal tracking in amplitude to work out how many users are performing a desired task. e.g I want a user to click on the "Create now" button on the "Activities page", So I will set a goal tracking from sign in to landing on activities to create now and measure where is the optimal place to put the button for higher conversions
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Exit interview google form
Retention
If customers churn, set up exit interviews to understand why they left so you can help your existing customers by fixing those issues
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Show customers new features
Retention
Let your customers know you're working hard and listening to their feedback. Make your customers aware of new features you've launched so they appreciate that their money is being put to use
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Loyalty program for longer lasting customers
Retention
Create loyalty programs based on actions or duration. Offer discounts for customers who've been with you for more than 6 months. Product hunt lets you submit your own product only after you've logged onto the app for three consecutive days and upvoted a certain product
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Educational Emails
Retention
Educate, always educate. Educate your customer on how they can get better at achieving their goals. Don't be too pushy, but share useful tips. Lemlist does a great job, I would subscribe just to learn about cold emailing even if I didn't use the app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Increase product investment (if someone invests, they'll stick)
Retention
Users tend to stick to products they've invested time into. Build your product up so users have built an investment into your app, this can be via social status (following on linkedin) or through assets and configurations they've created via your app. That investment will prevent people from churning and have them comeback to your app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Customer success
Retention
Great customer experience goes a REALLY long way. Use chatbots, customer calls or emails to build dialog and make sure they are happy with the app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Personalised onboarding
Retention
Create different onboarding flows specific to the persona of the customer onboarding
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Product trigger habit loops (Hooked, Nir Iyal)
Retention
If possible look into creating habit forming loops from a variety of patterns that trigger dopamine surges. Variable rewards for e.g or gamifications
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email activation campaign
Retention
Flows with the previous point, send out advice to customers on how to achieve their goals better with your app on educational campaigns. Even if users don't use your app they will learn from you and you'll become an authority in their mind
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Trigger based notifications (not using app, incomplete)
Retention
Send out event based triggers driven on user behaviour. Ask users to complete a task (Udemy sends emails to complete courses) or ask users to comeback or ask why they haven't used the app in a while
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
In-App push notifications
Retention
Subtle and timed in-app notifications are great external triggers in the hooked model to get users to re-engage with your app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Source of traffic
Referral
Set up a dropdown asking people where they heard of you, this is important. Its immediate data on which marketing channels are working great so you can look at budgeting that better
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Referral scheme with sign up discounts
Referral
Referral schemes are great to attract new customers. You need to create two way incentive both for people signing up as well as the distributors
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Incentive discount to share on social media
Referral
Reward positive behaviours, in this case positive is someone who shares content. When they do ask them to screen shot and send it across and give them a reward
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Social Share buttons
Referral
Make it easy for people to share your product or content with native and web based social sharing. Prefil the written content so all they need to do is click share
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Customer feedback interviews
Product Market Fit
Use customer feedback interviews to figure out how often customers are using your product, any resistances to upgrade plan, if they're actively recommending the solution to others.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
40% of users will be very dissapointed if app did not exist
Product Market Fit
Sean Ellis's mathematical strategy, ask your customers how they would feel if your product didn't exist tomorrow, and if 40% of your user base say very dissapointed you can assume you've reached mathematical PMF
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Customer internal trigger retention rate increases
Product Market Fit
People innately want to use your product vs being externally triggered to use your app. You are top of mind everytime they face a problem and almost become a synonym. "Lets uber it"
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Customers auto-recommend others
Product Market Fit
People share what makes them look good. If people are recommending your product without provocation it means they really appreciate your solution. Word of mouth is deadly
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sales cycle is shortening
Product Market Fit
Its getting easier to sell your product. More people are hearing about your solution and people are willing to pay faster
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Customers prefer this to competitors even with price hike
Product Market Fit
When your value is no longer pegged to your product price you know you're doing something right
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Specific landing page for each persona
Customers
This is covered before but its important to mention again, make sure you have specific landing pages for each customer type
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Different user flows per persona
Customers
If you're addressing different persona's make sure you offer them custom flows. This way each flow is unique and the customer feels like the solution is geared specific for them
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Persona definition
Customers
Who are you solving the problem for and why are you solving it for them. Most importantly how are you solving it from them. Explain why their current process is mundane and how you fix it
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Product feedback board
Communication and Customer Support
Use a product like frill, canny or getbeamer to collect important feature and roadmap feedback from your customers. It's an excellent way to communicate with your customer base
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Drift auto-message and AI bot for different questions
Communication and Customer Support
Learn to add some common FAQ questions answered in your chat bot so you don't need to address the same questions again and again
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email integration for abandoned onboarding/checkouts - klaviyo
Communication and Customer Support
Klaviyo is popular for eComm,but there are other tools you can use that you give DB access to and then set up triggers based on events in your DB
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Zendesk for customer support
Communication and Customer Support
Track all your customer support tickets without losing sight of whats important
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Slack integration with Drift/Intercom
Communication and Customer Support
Make communicating with your customer easy. Integrate your Drift and Slack so whenever a customer messages you can respond to them directly from slack
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Answer The Public question based keywords
SEO
Use tools like answer the public to find what questions people often ask with respect to a topic and write a blog addressing EXACTLY that question
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Long tail keyword research for less competitive keywords (Ahrefs, Google Suggest)
SEO
Long tail keyword search helps you when you're trying to rank in a competitive space. Long-tail keywords are keywords that are much more specific – and ...well longer – than more commonly searched for keywords. They receive a lot less traffic per se, but they receive very targeted high converting traffic
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Keyword research using UberSuggest for rankable keywords
SEO
Use Ahrefs, Ubersuggest, Moz or Semrush to find keywords to rank for. Get inspiration from what people are searching for, what your competition is ranking for as well as specific keyword combinations based on location
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Mobile friendly
SEO
51.53% of traffic these days is mobile, optimise your website for mobile traffic and page load speed
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cross link blogs within website (internal links)
SEO
Interlink between blogs by referencing content of one from the other. It will show Google that you've built an internal web and backed your own theories with further content within your domain
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Lazy load images
SEO
To the point above, lazy load heavy assets as Google loves FAST sites
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Broken link fix
SEO
Use the hundred 3rd party tools out there to help you identify and fix any broken links across your site
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Interactive SEO
SEO
This is picking up these days where people are sharing interactive blogs via checklists (lol) or slidebars to improve the time people spend on a page, indicating value to google
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Page speed
SEO
Google LOVES fast pages. Improve your page speed through delaying heavy asset load like images or videos. Make user of CDNs and static sites to ensure TTL (time to load) is fast
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Server Side Rendering
SEO
If you've got a SPA, Google has announced that it will render JS so you don't need to worry about it, but incase you're pedantic you can set up server side rendering to make sure when content is fed to google it's fed with all the text assets pre-rendered.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Meta tags, Titles and Page Structure (h1, h2, h3 tags)
SEO
Google likes websites that are well structured with defined H1, H2 and p tags as well as usage of table of contents as well as images with references
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
OG tag
SEO
These are meta tags or snippets of code that control the way URLs are displayed when you share your website across the internet. They're part of the FB open graph protocol
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sitemap
SEO
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Robots.txt file
SEO
A robots. txt file tells search engine crawlers which pages or files the crawler can or can't request from your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Google console setup
SEO
Set up to monitor and maintain your google search results. Also use it to confirm that google can find and craw your site and request for re-indexing of new/updated content
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Word of mouth marketing referral
Non Paid Marketing
People trust recommendations from people they know, thats how humans operate. Build a great product that encourages people to share the value you've given them to others similar to your customers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Consistent blogging on Indiehackers
Non Paid Marketing
Don't just blog on your private domain, blog there AND also copy the same content to existing communities such as MakerPad, Dev.to, Medium, DesignerNews, Almanac, Indiehackers. You NEED to be consistent and share an honest journey every few days about what you did, whats happening and your progress. You'll build a very healthy community that will actively give you feedback on your direction
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Educational content
Non Paid Marketing
Said it 20 times by now, educational content will make it huge for you. You can always outeducate your competition. It builds trust, familiarity and authority. Also it builds guilt - which leads to conversion. People feel guilty for learning so much from you and will try your product to ease the guilt. Similar sentiment with trust applies
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Create engaged Instagram account, post 10 times a day, utilize popular hashtags
Non Paid Marketing
Its hard work, but if done right can blow up your business. Know your audience, and where they hang out. Insta is an example, can be Twitter, Newsletters or even Tiktok. Constantly and continuously share value and education.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Integrations with popular systems
Non Paid Marketing
Reach out to any integrations you've got going and mention if you can guest blog on their side with a backlink to your website about how the integration works. Most won't say no as its helping them, the more investment users make into other tools that depend on third party tool, the more users are stuck to those popular tools
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Launch in product communities
Non Paid Marketing
Join specific FB groups, sub-reddits, slack/discord groups where people share what they've worked on. And use launch pads like producthunt, indiehackers and hackernews to bolster to the top. Remember with PH the first 1 makes it or breaks it, you need to get people to upvote and comment, people who have karma on PH help with your rating.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Phantombuster, Cold email outreach
Non Paid Marketing
Use Phantombuster to scrape emails, twitter accounts or insta accounts. You can then manually message or auto message people to share some articles, build 4 layers of trust and then share your product as well
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
LinkedIn outreach
Non Paid Marketing
Manual linkedin outreach to your ideal customers. You can share promotional and educational information on your linkedin about certain topics of your business. G from lemlist did a great job where he'd share cold emailing tips and people would love it, thats probably where they generated most of their traffic
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Targeted FB groups, Pages and communities
Non Paid Marketing
Do NOT spam, build a reputation in all these groups you'll soon start promoting. Appreciate the temperment of people's reaction to self promoters. Instead of linking to your site, create images you can share educating people on content pieces and @yourcompany or watermark at the bottom. Follow a 9-1 rule with groups, contribute, interact and provide value nine times for every simple ask you have. This is a great way to quickly build trust and authority with a high targeted group of people. Here's two opensourced airtables with 160 places to post your product => https://airtable.com/shrmyNNiIAIpCkizv/tblFWgjx0wLg9Z24t & https://airtable.com/shrsG3GG7miGLCdtY/tblaDcz5n90uioSdn
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Quora question and answers
Non Paid Marketing
Use Semrush and Quora filters to find the top (first page) positioned quora answers to the topics of your niche. Answer these questions. You wont get any SEO juice but you'll get strong compounding referral traffic. Also it sits on the internet forever and its a great long term strategy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Optimisation and improvement (LLA optimisation - segmentation)
Facebook Paid Advertising
Don't get a lazy eye, keep improving your adsets and ads based on your ad performance every 2-3 days
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Budget setup
Facebook Paid Advertising
Set up a daily budget you're comfortable with. You will lose money in the initial days but it is the cost of buying data
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Targeting Adsets
Facebook Paid Advertising
Use your defined customer personas to find respective targetings. Country or Interests. You can use FBs insight manager to get key insights into what people like, follow or do. Find people commenting on your competitions ads (FB ads library), then click into their account, click on the "more button" and then click on "interests" - you will now see the interests of your idea audience. You can also use the ads manager when creating a custom audience to find "related" targeting groups.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Customer testimonials
Facebook Paid Advertising
Customer testimonials are great ad creatives as you're basically sharing someone elses love for you. When you're hitting someone cold with a sell, it helps ease that with someone else hyping you up and not just you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Ad creatives
Facebook Paid Advertising
Build ad creatives such as images or videos. An ad should not look like an ad. Show immediate value to the user, and if you're doing video ads, show people using your product and direct result they get from it.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
ARPU
Facebook Paid Advertising
What is the average revenue per user across different plans. This will help define your actual Monthly Recurring Revenue
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
CLTV
Facebook Paid Advertising
What is the customer life time value for your product. This number helps you navigate your Customer acquisition cost beyond just a one month subscription fee
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
CPC - cost per click
Facebook Paid Advertising
- CPM | Cost per 1000 impressions (what you pay to Facebook) - CTR | Click-through rate. What’s the percentage of people clicking on your ad?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
CAC - Customer acquisition cost
Facebook Paid Advertising
- CPC | Cost per click - CR | The conversion rate of your website.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
LLA from emails of eBooks and email sign up
Facebook Paid Advertising
Build a Look A Like audience from the eBooks you should have created during the pre-marketing phase. This is a high intent audience and it'll help FB find people for your product straight out the bat
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Set up Facebook pixel on website
Facebook Paid Advertising
A pixel is a piece of code that follows users interactions when they've visited your site and lets you retarget ads to them to get them back to your website
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Easy Launch Platforms with high ROI
Launch Marketing
Launching on directories like G2, Capterra, GetApp, Stackshare, Siftery, AlternativeTo, Betalist, Betapage helps with SEO and early user acquisition.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Upvote gang
Launch Marketing
Get your close mates to upvote all your posts across every network
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Server overload alert, auto-scale systems (EBS)
Launch Marketing
You'd want your server to overload, but you want to be prepared. Set up appropriate signalling triggers or auto-scale systems for your servers to adjust to new load
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
E2E user testing and onboarding
Launch Marketing
Confirm that your app onboarding is working perfectly before you launch
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email blast to education email list
Launch Marketing
You've hopefully got a newsletter audience who trust your word from your weekly education. Send out a blast email to them (not isolated email) - your usual weekly letter but also mention you've launched a product. They just got free education from you, they will feel guilt to owing you something
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
HackerNews launch
Launch Marketing
Launch multiple times here and don't be spamming. ShowHN works well sometimes. If you rank in the top page of HN you're looking at atleast 30-40k hits in a day
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Referral scheme for first 100 users for launch day
Launch Marketing
Drive scarcity in referrals, give the first 100 users on launch day a certain discount for sharing your app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Friends and family share launch
Launch Marketing
Share your app with all your mates, friends and family
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Paid influencer launch for product
Launch Marketing
People buy from people who they trust (refer to word of mouth) - sell your product via influencers and you'll automatically get validation and a huge reach. Circle.so did this with Sahil Lavingya and the founder mentioned their first 100 or 1000 customers came just from one tweet
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Small ad campaign for FB ads and Google ads
Launch Marketing
Run a small campaign across social media networks to get some warm traffic to your launch
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Launch on Product hunt, Betalist, Betapage
Launch Marketing
Launch on existing communities. This also builds up your domain authority
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email or In app notification to active beta users to support and tweet about app usage
Launch Marketing
Reach out to your existing audience who already love your product
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Beta users share ratings on Capterra and G5
Launch Marketing
Post your product on these sites and get customers to give reviews. They're very high ranked and people go to them to validate their trust in you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Create clickbaity and topical content to product and cold email journos and popular bloggers
Launch Marketing
Reach out to popular bloggers with a content spin that will help them get clicks to their site. Write down most of the blog, the clickbaity title, the spin and share the images when you cold outreach - make their job easy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
80-20 Pareto rule
Post Launch
Focus on the 20% of actions that result in the 80% of results for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Blog and content engine
Post Launch
Build your content and blog engine very strategically. Utilize pre-build distribution channels like YouTube, TikTok, LinkedIn, Instagram to capture an existing audience. Connect with your customers through content with your social presence. Building content is a very important part of a founders job. Get very good at distributing your content across the internet. Understand that different platforms will absorb content differently. YouTube likes 18 minute videos, LinkedIn likes <60s videos
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Share metrics and progress of post launch & how you did it
Post Launch
People love success stories. Share your journey on Twitter or Linkedin etc. It becomes an incredible compounding cycle as you share more stories you acquire more customers and rinse and repeat
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Set up customer interviews with every active engaged customer
Post Launch
Ask and you shall receive. People are nicer than you think. Reach out to your best customers and ask them to jump on a call, try understand why they like your product. Also try sit down with customers who look like the right audience but are poor users, understand why they're leaving because you need to fix those leaks
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Analyse funnels and major drop offs
Post Launch
Use hotjar, amplitude and goal setting to understand exactly where customers are dropping off. Maybe a button is unclear, the copy is confusing or there's too many CTAs in one page. This is crucial in improving customer experience
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Review and respond to customer feedback
Post Launch
You need to be active on all the feedback websites. Personally respond to every good and bad comment, they need to know you're a human and they need to fall in love with your story
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Improve product speed and experience
Post Launch
People really appreciate a great experience, when your app scales you will face lag issues both on a server and UX level, make sure you work on these
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Customer engagement and feedback
Post Launch
Talk and then listen listen listen. Learn from your early customers on whats working and whats not. What they would like and what they hate. These are your early champions treat them like kings and queens
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
FB Retargeting ads based on user behaviours
Post Launch
You would have identified your "ideal" users and your non-ideal, collect emails of the best cohort, upload to FBs LLA system and let FB find similar customers for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Calendly integration in drip sequence
Cold Outreach
Ensure you've got calendly integrated into any drip sequence or cold outreach, to minimise number of front and backs. Also set up auto-reminder for calendly to remind your potential customer about your call so they show up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Facebook group messenger cold message
Cold Outreach
Create high value content pieces. Record video showing how long content piece is with catchy title "How to convert 10X leads 5X faster". Then ask people to comment "Interested" if they're keen. This drives interaction to the post and FB will think its popular and promote it to more people in the group. Manually reach out to everyone who's commented. You would have reached out when they asked YOU for something, i.e now they'll be in a position where they naturally owe you. So share the link and follow up to see if they're open to a demo or sign up to your app
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Copywriting and value proposition definition
Cold Outreach
Be VERY clear about your offer, your discount and why they should care about what you've built for them
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Scraped emails of target customers
Cold Outreach
Use tools like wiza.co or phantombuster to scrape user emails from linkedin and reach out to them
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
A/B testing for subject lines
Cold Outreach
80% of the job is in the subject line, build your subject line then your content. Make sure you don't look like an ad, you need to sound like a friend so they open it. Get to the point and offer immediate value
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email domain warmed up
Cold Outreach
If you just opened an email and start mass emailing people you'll end up in spam. You need to build up your IP address and domain warmth. There are manual ways to do it where you set up a network of emails and send messages through to each other. Else you can automate it using tools like lemlist with a warmup feature. They send natural emails between a network of users and automatically "open", "move from spam", and "mark as important" so your email deliverability is on fleek
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Don't babble
Raising Seed Round
Short answers build trust. Know your stuff
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Test the pitch with your least desirable investor
Raising Seed Round
The one person who will for sure reject you. Work out all the places that they said no, because their agenda will be shoot you down - they will find all the holes for you, for free! If you can impress them, then you've basically won
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Develop a CRM/ Asana
Raising Seed Round
Kanban board of people to talk to Backlog, who said yes to closing the round Good understanding who is keen and isn’t This helped https://wemoney.com.au raise a $2M round mid pandemic
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Pre Raise Outreach
Raising Seed Round
- Shortlist, starting a raise, putting it in your radar - This is where we’re at with company and traction - Will reach out soon Make sure you CRM all of this
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Seed Pitch Deck
Raising Seed Round
Financials, Good structure to pitch deck (Sequoia deck is the golden standard)
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join communities
Raising Seed Round
Join communities like OnDeck to build a bond a relationship with people raising or VCs/famous/powerful people The cold outreach process has a fairly low conversion rate. More on this in another point
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Pretty sells
Raising Seed Round
Make everything look pretty and easy to digest. Graphs , numbers and pressos. This helped www.gospringo.com raise their seed round in a couple months
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Prepare for founder quarrels
Raising Seed Round
Make sure the subscription agreement/raise docs have been double-checked by a lawyer. What will happen if things go sour ?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Never split the difference
Raising Seed Round
Negotiate on the equity split / valuation. Don’t just settle because you want to raise. Negotiate.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Truth be told, the truth is better
Raising Seed Round
Be honest and transparent. During the whole process. You’ll feel good about yourself and form life long connections.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Best case and the worst case scenario
Raising Seed Round
For your own sanity prepare for a best-case and a worst-case scenario. Then you expect it all and disconnect emotionally (or at least try to).
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cover your business plan costs
Raising Seed Round
When it comes to a business plan - really estimate all costs. Like what are all the costs you’ll actually spend on. People tend to not include everything. It’s best to include. Best to let investors know you’ve overestimated rather by under (not by too much)
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get the legals right
Raising Seed Round
Have a look at your constitution. You get a generic one on starting but have a look at your responsibilities as a director as now you have someone else’s money / will have.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Company Structure On Fleek
Raising Seed Round
Ensure your company structure is set-up for a raise or at least understand what the cap table will look like and how you’ll get there. E.g with 100 shares on offer but you may want an even 3-way split.

Build A Team That Loves Their Work

Try For Free
Thank you! We've received your email!

We'll be intouch in the coming days! Woop woop!
Oops! Something went wrong while submitting the form.